Use your key phrases in as many URLs as possible

Stick to these good practices and you’ll be on your way to free traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of …

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Quality, Plus Visibility

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google doesn’t want to deliver you “results” anymore, they want to deliver answers …

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Longer content gets more shares

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site SEO doesn’t have to be hard or require an expert team to get results. If you …

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Review your links — but don’t stress out

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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Content is vital for SEO

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Consumer behavior has rapidly matured with …

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Google is looking at more than keyword usage

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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How do you present SEO services?

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. People visiting …

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Use your outreach skills

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are …

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Advanced link building SEO principles

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Keywords are usually broken …

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Use Responsive Design

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Understanding the rationale behind inbound links

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Pay close attention to how your results develop over time …

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It’s time to revolutionize our approach to keyword research

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content …

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Spread the love

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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What is the trustworthiness of the linking domain?

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Take an aspect of your niche that people find difficult and …

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Identify (and include) commonly searched keywords

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Much of the time, it makes sense for the search engines to deliver results …

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Learn SEO the hard way

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

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Page load time

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Why moes SEO matter?

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

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Aligning Questions to Keywords

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

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Start your SEO copywriting process here

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Using heading in your page structure can …

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The outreach process for SEO

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. The more your website gets passed around between users all over the …

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Think quality over quantity

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Too much of content

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness …

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Do-Not dump the anchored links with keywords

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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SEO content curation best practice

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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