Provide Information about the Domain

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Prioritise content marketing. That's publishing valuable content on your website …

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Authority flows through the links on your website as well

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. External optimization involves optimizing your content not …

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Backlinks that go deeper

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Google doesn’t want to deliver …

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Keep an eye on what other firms are doing

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their …

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Find words within a Web address

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score SEO – an acronym that can strike fear into website owners! Why? Because having …

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Use different keyword suggestion tools

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each …

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Help potential customers make purchasing decisions

When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. NAP stands for Name, Address and Phone Number …

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On page optimization a basic pillar for successful SEO

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Increase visibility to new content you create by sharing it on social networks …

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Audit of your existing keywords

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Expect increased conversions, particularly those from visitors who arrived via organic search. The shift …

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Broken Inbound Link Building: What is it?

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on …

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Create a client reactivation plan

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google is pretty good at understanding the general …

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