The Concept of Trust

headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site …

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Link acquisition is an ongoing investment

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Don’t just stuff your keywords in willy-nilly and then tack on …

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An instant SEO diagnosis using Google Analytics

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. An SEO strategy that builds your website’s …

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Build idea and search-intent based Content

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact …

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Your site speed isn’t important

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Local businesses can’t be fully evaluated on …

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How To Spot DoFollow Link Opportunities

How do you find people who value SEO enough to pay your prices? Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. There are …

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Use Google Keyword Planner To Find Untapped Keywords

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear …

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Add valuable insight to the content you create

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Set a bare minimum expectation for repurposed content

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it …

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Penguin deals solely with link quality and nothing else

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Internal linking is a really effective SEO technique – it helps search engines identify new pages …

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Sprinkle LSI keywords liberally

Link outreach is a bit “old school” but can still be quite powerful. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods …

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Bucket brigades

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Quality, Plus Visibility

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google doesn’t want to deliver you “results” anymore, they want to deliver answers …

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Longer content gets more shares

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site SEO doesn’t have to be hard or require an expert team to get results. If you …

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Advanced link building SEO principles

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Keywords are usually broken …

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Make sure contact forms and contact information are current

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Your authorship byline will get you noticed

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with …

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Use Google Keyword Planner To Find Untapped Keywords

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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