Sometime you heard that Seo is dead, but no it’s not actually dead. You’re going to always have outliers, observations that don’t fit into the puzzle. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why …

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By studying the needs and buying behavior of your customers, you get better at providing content …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The more popular and important a site is, the more links from that …

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Keyword research can be time-consuming, but rewarding when done properly. Google normally takes into …

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. As you spend …

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The Google algorithm …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for …

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search …

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Currently more than half of searches account for mobile devices. Start focusing on your visitors, on the people that want to buy your product or services. Google’s …

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …