The goal of SEO is to make you money

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Refresh your website to match your message

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget …

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Does the extra s even matter? S for Security

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Pages are designed so that search algorithms can parse them

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Site owners must focus on the quality of the …

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Links are like glue

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north …

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Competitive keywords

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Build a mobile-friendly site

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Ensuring that your content is effective in connecting with the prospects searching for your products or services …

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Check which of your keywords are already used

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Website owners all want …

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Align your SEO copywriting efforts with the conversion funnel

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Encourage other websites to link to yours

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Guest articles are a …

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Google is looking at more than keyword usage

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents …

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Use Responsive Design

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Learn SEO the hard way

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

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