How to survive your first encounter with link bait

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In …

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The benefits of reporting to your search marketing strategy

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Backlinks from relevant sites in your niche are …

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Discover the connection between user experience SEO campaigns

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. If you have plans to be in business for …

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Are search volumes affected by user generated content

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Your goal should …

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Focus on performance, user experience, and hits

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. To …

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Reap the rewards in the form of long-term leads

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

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Effect of keyword density on my rankings

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses …

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Use Meta Keywords To Rank Well On All Search Engines

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. In today’s rapidly …

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The title tag gets a lot of weight in Google

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your bounce rate is determined by the amount of people that click on the link to your website in …

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Researching for Searcher Intent

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You don't need to write at a doctorate level to rank at the top of Google …

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Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

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Good content + bad design = failure

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google now indexes content from Facebook, Twitter and presumably more social …

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What effect does SEO have?

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Every SEO Plan Is Custom

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

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Do-Not dump the anchored links with keywords

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site …

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Optimising the speed of Website

Choose your keywords carefully, and keep user intent as your primary goal. So how do you determine your competition? What should you be looking for? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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How do you make a Google friendly title?

Don’t duplicate title tags across your website, as this can negatively impact your visibility Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with …

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Understanding the rationale behind backlinks indexing

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Some websites have suspiciously large number of external links. These are …

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Use a better caching plugin

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely …

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Thin content issues might negatively impact SERP visibility

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use …

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Branded anchor text

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times …

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Create an e-book or guide every few months

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. As long as you …

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Use your key phrases in as many URLs as possible

Stick to these good practices and you’ll be on your way to free traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of …

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