The title tag gets a lot of weight in Google

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your bounce rate is determined by the amount of people that click on the link to your website in …

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Researching for Searcher Intent

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You don't need to write at a doctorate level to rank at the top of Google …

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Write Powerful & Captivating Headlines

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are …

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Good content + bad design = failure

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Google now indexes content from Facebook, Twitter and presumably more social …

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What effect does SEO have?

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Every SEO Plan Is Custom

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a …

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Do-Not dump the anchored links with keywords

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site …

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Optimising the speed of Website

Choose your keywords carefully, and keep user intent as your primary goal. So how do you determine your competition? What should you be looking for? Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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How do you make a Google friendly title?

Don’t duplicate title tags across your website, as this can negatively impact your visibility Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with …

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Understanding the rationale behind backlinks indexing

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Some websites have suspiciously large number of external links. These are …

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Use a better caching plugin

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely …

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Thin content issues might negatively impact SERP visibility

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Provide high quality photographs of products, and include an easy to use …

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Branded anchor text

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times …

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Create an e-book or guide every few months

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. As long as you …

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Use your key phrases in as many URLs as possible

Stick to these good practices and you’ll be on your way to free traffic. Most companies use SEO to increase website traffic, which in turn, increases revenue. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of …

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Aligning Questions to Keywords

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

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Think quality over quantity

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Too much of content

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness …

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