Create Keyword Evaluation Models

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. It shouldn’t be surprising …

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Quality over Quantity

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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Use anchor text

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions …

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Spend time actually optimizing for just one or two keywords

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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How do I rank in position zero?

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Despite countless claims over the years that have proclaimed the death of link building it …

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Why Links Still Rule the Roost

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Ideally, if you’re …

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Create local search accounts

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Putting effort into the offline promotion of your company or site can …

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Go-All In With Video (Or Get Left Behind)

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. In the past, Google’s algorithm was not …

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Make sure your website is indexed in Duck Duck Go

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Show don't Tell

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Learn all the various on-page ranking factors

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Use Google’s Mobile-Friendly and Page Speed …

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Links are similar to glue

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. You …

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