Reasons that marketers love white hat SEO

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Again, Google is still desperate for new content. SEO …

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Reasons that marketers love web portals

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of …

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A few words on white hat SEO

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Remember that plugins make the web go round

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Ensure that your site …

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Set Google Alerts to Watch for Copied Content

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Google optimization is based on …

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Bucket brigades

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation …

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On page optimization techniques for better rankings

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates …

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Use subheadings

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive …

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It can be a great strategy to focus on long tail keywords

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up …

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The Broken Link-Building Method

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Create the structure for your post

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results …

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It’s time to revolutionize our approach to duplicate content

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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Accentuate the positive

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point …

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50% of search queries are four words or longer

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links You can no longer present less information on your mobile site …

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Real Websites index faster

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of …

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Add more meta data

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. SEO takes some …

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Research semantically related keywords

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. SEO works best when it is …

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Identify (and include) commonly searched keywords

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Much of the time, it makes sense for the search engines to deliver results …

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How to Create the Right Meta Description

There was a time when “keyword density” meant something for SEO content. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. There are an awful lot of people making obscene amounts of money online, compared to traditional business …

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