Understanding comment spam

It’s no surprise that customers are tired of being sold to, particularly across the internet. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. In Google search results, you only have space for 70 characters in your title. If …

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People still ask me about mobile search and its importance today

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Keyword usage on a page is much more complicated these days. SEO professionals used to go …

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The back story of metrics

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Can authority sites help improve my search engine placement?

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Long-format articles …

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Pay attention to page impressions

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn …

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Taboos about SEO that you should know

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Links that are going …

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Links make the web go round.

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

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You may be better off to start from scratch

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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The title should be true to the content found on the page

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

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Number of backlinks to the page

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

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Duplicate content causes problems

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. There was …

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Single-keyword SEO has been a staple for a long time

Links back to your site from elsewhere online are an important way to improve your search ranking; Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Content marketing is the process of developing unique content that is useful …

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Use multiple focus keywords for those long key phrases

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Make …

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Domain to Page Relevance

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop using keywords in your titles. Why? Because if you don’t know how to …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. When choosing keywords, be specific without …

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Add mobile URLs to Sitemap for SEO

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Webpages with their target keyword in their URL tend to rank higher in Google than those that …

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Why Doesn’t SEO Always Work?

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Optimizing …

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Setup Google Analytics and Google Webmaster Tools

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

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Use your outreach skills

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are …

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It’s time to revolutionize our approach to keyword research

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content …

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Page load time

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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