Things you most likely didn't know about canonical URLs

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can …

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More focus is put on metrics

By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. If you want to rank in Google you have to make sure that you’re using the …

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The back story of SERPs

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. When you regularly audit the performance …

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Tell me more about stickiness

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. In practice, an SEO consultant generally looks after other areas of digital marketing. SEO isn’t something …

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This year will be the year of dynamic pages

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other …

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Why 301 redirects matter

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. These keywords are designed to users in a specific geographical area …

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The title should be true to the content found on the page

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you’ve been producing content in a haphazard manner, hoping and praying that some …

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Number of backlinks to the page

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts …

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Duplicate content causes problems

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. There was …

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Single-keyword SEO has been a staple for a long time

Links back to your site from elsewhere online are an important way to improve your search ranking; Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Content marketing is the process of developing unique content that is useful …

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Use multiple focus keywords for those long key phrases

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Make …

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Domain to Page Relevance

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Stop using keywords in your titles. Why? Because if you don’t know how to …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. When choosing keywords, be specific without …

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Add mobile URLs to Sitemap for SEO

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Webpages with their target keyword in their URL tend to rank higher in Google than those that …

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Why Doesn’t SEO Always Work?

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Optimizing …

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Setup Google Analytics and Google Webmaster Tools

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines …

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Use your outreach skills

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are …

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It’s time to revolutionize our approach to keyword research

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content …

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Page load time

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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