Clarification about SEM

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. When Google fluctuations are noted, many SEO …

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Tactics around blogs

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In the emerging days of the Web, directories were built to help users navigate to various websites. URL – This is the actual address …

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How to really understand quality

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Google itself has given clear indications that the future of search is going to be targeted …

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Failing To Optimize Keywords

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right …

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Define your goals with regards to site submissions

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. This is one of the easiest and more …

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SEO page duplicates best practice

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Backlinks, backlinks, backlinks!

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts …

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Measure and Improve

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The best key phrases would automatically fall into place …

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Keep from using the same keywords over and over

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given …

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Want to see LSI in action?

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really …

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How are you supposed to audit your website?

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Keyword research can be time-consuming, but rewarding when done properly. Google normally takes into …

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Do Forum Posting To Increase Brand Awareness

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The Google algorithm …

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Search For Broken Link Building Opportunities On Google

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for …

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Content is vital for SEO

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Authorship is an advantage to the little guy

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search …

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Fixing an Internal Linking Problem

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Currently more than half of searches account for mobile devices. Start focusing on your visitors, on the people that want to buy your product or services. Google’s …

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Review your links — but don’t stress out

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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Why moes SEO matter?

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

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